With consumer spending, how much does the color of an item determine one’s purchase? I pose this question as we look at color, what perceptions does color give us, and ultimately what is it that pushes us to that “I must have THAT” purchase. Marketing strategists have calculated that about 85% of the decision making is contingent upon this rosy fact: It is in the details of color.
Color evokes emotion, sparks our memories, or repulses us from things buried deep in the subconscious. For example, that time I painted a feature wall in my apartment chartreuse, and my dear friend wondered why I picked baby poo as my wall color. Color preferences, to sum up simply, are an example of our inner make-up. I would still argue that chartreuse is not from the contents of one’s diaper.
Pantone started this color-driven campaign 20 years ago with the color cerulean as a means to pay tribute to color, and to infuse their marketing decision into hotels, clothing, and even nail polish. Other companies have followed suit, appealing to color enthusiasts and industry leaders alike. Once, humorously enough, Xerox gave a year to the color clear. Yes, you read that correctly. Clear. The same color for fishbowls, windows, and cellophane. Several companies have joined in on their own versions of Color of the Year, but haven’t had quite the same amount of traction. Color of the year may not overcome deep personal style, but what it does for the market is get a pulse on what consumers are seeking, and in doing so, creates an ongoing dialogue between consumers and creatives.
The neat thing about color trends is that there is always nuance, adaptations, and great call backs. For a quick color 101, we know that certain colors are stimulating and others are relaxing. For example, the logos of fast food restaurants across the country brandish reds, yellows, and oranges, all in an attempt to stimulate hunger. It’s no wonder that many massage studios, spas, and self-care parlors are often designed with relaxing color notes in mind, like blues and sages, and with an abundance of plants.
In paying homage to master bedrooms this month, we wanted to share some images that incorporate an excellent use of the Pantone Color of the Year, create the relaxing vibe we all need to reset for the next day, and a couple of just plain kick butt master bedroom designs.
Just when we thought the color cornflower blue was a thing of the 90’s, I am loving this subtle take with the quilted headboard. It might be speaking to my inner Utahn. The crispness with the white contrast is what day naps are made of, not the Oregon Trail.
Here’s classic blue used well with different patterns. There is an added layer of painted walls to contrast the natural wood toned floor. It is just lighter than the other wood tones in the furniture and we are loving it.
I absolutely love the simple use of blue in this photo. Use of color must not be limited to bedding and upholstery alone. The blue glass on the nightstand and even in the book cover add depth to this bedroom.